Rates
How much do babies get paid?
Every job is different. Earnings depend on the client, the campaign, where it appears and how long it runs.
Modelling rates are shown in the table below.
Additional usage fees can apply to film, television commercials and photographic work. Featured models can earn from £500 to £30,000, depending on the campaign length and geographical coverage.
At the bottom of this page are two commercials with substantial buyout fees because they were used across Canada and the USA.
20% Commission Rate
The agency usually charges a flat commission fee of just 20%. This means that 20% is taken from the amount the baby is paid. This compares favourably with many other agencies who can charge as much as 35%.
Commission is not applied to travel costs and other expenses.
Photographic Modelling
| Hourly rate | £60 |
|---|---|
| Daily rate | £300 |
| Fittings | £50 per hour |
| Sizings | £50 per hour |
TV & Commercial Rates
| Daily rate | £300 |
|---|---|
| Hourly rate | £60 (min 2 hrs) |
| Chaperone | £50/hr £150/Day |
| Recall | £50 per hour |
| Wardrobe | £50 per hour |
| Extra | £100 per day |
Agency Rates
The rates above are a guide and we will always negotiate for the best rate for a child and to secure the job.
In reality, fees are always dictated by production budgets:)
This can mean that a baby earns more, although daily or hourly rates may occasionally be adjusted to secure an assignment.
Baby model fees can be charged by the day or by the hour. Industry rates differ between still photography (photographic modelling) and television or video work (screen modelling).
Recent Commercials
Johnson's Ad £20K+
A fab shampoo Advert which went out across the US.
A very well paid ad which attracted a large buyout fee
Health Care Ad £12K+
An ad for US healthcare giant Kaiser Permanente.
This ad also went out across the states and was highly paid
Ready for the next step?
Start your child’s application
Apply online or contact the MA4B team for friendly, straightforward guidance.