Answers to questions that our parents most need to know including a few that you never thought to ask!
We receive many requests on a daily basis from production companies, photographers, casting directors, event organisers and business owners to supply babies, toddlers families and pregnant mums for their media projects.
Our easy to use, innovative, cutting edge website is easily found in all the top search engines which is one reason we get so many enquiries.
Another contributing factor to our incredible success in finding work for babies is the quality of our talent profiles on this website. Our aim is to make it as easy as possible for a potential hirer to find the perfect baby for their project.
This is done by ensuring the portfolio pictures are of a high standard, that each child has a downloadable 'Z' or comp card, and whenever possible, the model profile includes a short video showing the child in action.
This approach has more than doubled our enquiry rate. Doesn't your baby deserve the best?
Parents are asked to fill in a simple email form and attach a couple of pictures of baby. That's all we need! We will reply to your email within 3 to 7 days.
If you application is successful, you will receive a request to formally register with the agency and an account page will be set up for baby where you can uplaod all your info.
You can upload up to 10 pics to yout accoiunt and even a video showreel
In line with current legislation, we do not charge representation fees or any up front fees to find work.
A small fee is charged are for the administration and maintenance of you child's details on our system. You can choose to pay monthly or yearly - it's up to you
We receive many model applications a week depending on the time of year, from a catchment area which includes thewhiole of the UK
Applications from all ethnic backgrounds are welcome. All our applicants are carefully assessed on suitability, temperament and extrovertness in a studio environment.
We accept less than 3% of applications onto our books.
It's entirely your choice. You can choose to have your childs pics shown on the website or not. It will not affect your babiy's opportuities of being successful
They are usually around A5 in size and show several pictures of the model. They also contain the contact details of the agency who represents the model.
You will find that printed comp cards are very useful when you attend auditions and bookings where they can be handed out to industry professionals that may be interested in hiring baby for future assignments.
You can download these and print copies at home or ask us to print them for you
When you make your initial application to join our agency, snap shots are fine - that's all we need to see.
There is a a lot of advice on the web which says 'No, professional pictures are not required.
Simply put, professional photos sell products and services. You need to give baby the best possibly chance of getting booked.
As part of the registration process, we will provide 2 FREE professional headshots and a FREE comp card to go on your baby's profile page.
The agency earns commission on securing you work. We deduct just 20% commission on assignments.
So, for example, if baby has worked for two hours (our minimum booking) and has earned £60 per hour, we would invoice the client for £120.
When we receive payment, we would keep £24 (20%) and pay bab y £96(75%)
This compares favourably to many other agencies who can charge considerably more.
As an agency, we cannot guarantee your baby will find work. During the application process, we pick babies that we think are going to do well.
At the end of the day, it is the client's choice as to the which baby they think is suitable. All we can do, and do very well, is maximise your baby's chance of being picked with a stunning website portfolio presentation.
We are a specialist agency representing children from new borns up to 17 years of age.
We are also on the look out for pregnant ladies who very much in demand. Being a specialist agency is one of the reasons why we are so successful.
Auditions for school-age children are typically scheduled between 4-7pm, while younger children’s auditions usually take place during the day
Most assignments occur during the day, so children may need to miss school. Please keep in mind, this is a professional industry, and the shooting times reflect that.
Bookings often come with short notice, usually the following day. Being available increases an artist’s chances of success with us.
That said, most auditions are now done via self-tape (video) or online, so live attendance isn’t always necessary.
While we would love for you to attend every audition, we understand that parents and artists have other work and commitments. We provide a calendar for Featured Artists, Models, and Babies to share any holiday dates or general unavailability. If you cannot attend after confirming, please let us know so we can replace you and give someone else a chance without disappointing our client.
For shoots during school hours, both the agency and the client will work with schools to get the necessary permissions. Most schools understand the industry's demands, and a performance license will be obtained from your local education department, which coordinates with the school.
Unless you secure a permanent role in a film, TV show, or stage production, most work will be occasional, happening on odd days. For permanent roles and touring, private education is provided. Our bookers handle all licensing requirements with the client when necessary.
The agency takes care of all license applications on your behalf.
Parents and industry professionals love our cutting edge website and being at the top of Google means we get any awful lot booking enquiries.
Our online portfolios are presented beautifully. Combining this high quality presentation with a set of powerful search and filtration tools, makes a it very easy for a casting director to quickly find and book the right model for the job.
When you sign up with us, we do not demand exclusivity.
You are free to sign up with other agencies.
Assignments can pay anything between £60/hour to literally thousands of pounds for high profile TV advertising campaigns involving a buyout fee were baby is a 'featured artist'.
When we email you confirmation of a booking it will inform you of the fee negotiated with the client for babies services.
Travel expenses for castings or shoots are typically not reimbursed.
If a shoot is located outside a reasonable travel distance from your area, we can cover travel costs. For television work, the chaperone is paid a day rate ranging from £70 to £100. In some cases, this may be included in an all-inclusive fee that covers the shoot, chaperone, and travel.
For work abroad, travel and accommodation, as well as rest days and work days, are always covered. Keep in mind that most castings are now conducted via self-tape or Zoom, meaning no travel is required, and no expenses are incurred by the artist.
Background Artists are not reimbursed for travel, which is why it’s essential to be located within a 1.5-hour travel distance from our required locations.
The majority of work takes place in London, so being easily accessible to the city is advantageous.
However, in recent years, more productions have been taking place across the UK. As a result, we now accept children from all over the country. When applying, please list your nearest city so we can assign you to castings that are closest to you. That said, keep in mind that London tends to be much busier than other major cities.
Accomodation and travel is also paid on many jobs
Casting directors, production companies, and others will typically call children for a casting, fitting, or audition, which usually takes place after school hours.
However, being called doesn’t mean they’ve secured the job—it’s simply an opportunity for the team to select the right child and create a shortlist for the role.
During the casting, which can last anywhere from 2 minutes to 30 minutes, your child may be asked to try on clothes, have a brief chat (about 15 minutes), or go over some parts of the script or actions required for the shoot. They may also have some studio shots taken or even do a screen test with voice recording on video. It’s important to arrive on time, as the team will be working on a tight schedule.
Don't be surprised if there are many other children present—this is a casting, and they will be considering a number of other potential candidates.
